Page 205 - 2023 BAW Catalog
P. 205

FEMALE OWNED AND OPERATED COMPANY                                                                                Tops & T-Shirts
                                                                                                                        POLOS
       BUILT ON A CORE BELIEF:
       Women shouldn't feel uncomfortable outdoors
       when they need to pee. Our goal is to make                                                                       FLEECE
       the process easy so that you can enjoy your
       adventures and focus on achieving your goals.


       WHAT MAKES OUR ACTIVEWEAR SPECIAL?
       In addition to offering a solution to an age old                                                                 OUTERWEAR
       problem, we are a company that is owned and
       operated by women, creating solutions for
       women.


       Why is this important?                                                                                           PANTS & TIGHTS
       Because we know problems that women face
       from fear of the zipper being safe to want-
       ing activewear that feels and looks good. Of
       course, not all women have the same con-
       cerns and desires, and that is why we have                                                                       SHORTS
       asked numerous women on the way to de-
       velopment of Zip Hers about what matters to
       them. It is only after creating a product that     INSPIRATION FOR ZIP HERS
       answered their concerns that we put our seal       The idea of Zip Hers was the result of both my years of run-
       of approval on our designs.                        ning marathons and my hiking excursions. For a runner, timing
                                                          is VERY important. We often train to beat our previous person-
                                                          al best times. One hurdle that can hinder this goal is waiting   corporate wear
       We strive to WOW our customers.                    in line for the outdoor portacan. While men can easily find nu-
       We are about more than just offering a solu-       merous places to pee, women have to wait in long lines. Tick.
       tion. We are excited about building a sister-      Tick. Tick. Every moment feels like torture. This frustration had
       hood of support. We go above and beyond to         been on my mind for years, and then the lightbulb went off
       make sure our customers know how much we           when I was hiking the Grand Canyon Rim to Rim expedition!     ZIP HERS
       love them!                                         A female friend and hiker in the expedition experienced a
                                                          moment of unintended self exposure as she tried to discreetly
                                                          “use the restroom.” Her embarrassment and the continual
                                                          jokes from some of the male hikers, fueled my passion to find
                                                          solutions for both of these related issues. As women, we
                                                          shouldn’t have to be sidetracked from our goals and adven-    ACCESSORIES
                                                          tures. That is why I began the path of solving this issue. With
                                                          years of work and determination, I miraculously found women
                                                          who helped me create Zip Hers activewear. These amazing
                                                          women all were and continue to be intricately involved in our
                                                          brilliant Zip Hers team.                                      information


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